Jun 14, 2024  
2023 Siena Heights University Catalog 
2023 Siena Heights University Catalog [ARCHIVED CATALOG]

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MKT 410 Search Engine Optimization

3 credit hours

This course will examine the best practices in the discipline of the SEO. Internet search success is driven by keywords that have been carefully identified, analyzed, and selected. The course will consider a number of tools and strategies for quality keyword research.  Proper site design is also key to SEO success and students will learn to diagram a website’s internal linking structure and design effective blog architecture.

Prerequisite: MKT 310 Marketing Principles And Cases  
Course is Offered: Every WI

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