PCM 335 Social Media for Mass Communication

3 credit hours

In recent years, social media has profoundly changed the ways in which we communicate with each other. With the onset of new tools and social media utilities, more and more people are connecting with each other on-line. This course is grounded in practice and students will be required to learn about and/or participate in forums, wikis, social networks, micro blogs, and more. Readings, social networking, class discussions, and case studies will highlight new effective strategies and applications of these social media utilities. Students who successfully complete this course will have a framework for understanding and evaluating new tools and know how to effectively use social media.

Course is Offered: Uncertain