MKT 460 Marketing Management

3 credit hours

This course examines the marketing planning and decision-making processes employed by middle and upper-level managers. Students use advanced marketing concepts and develop strategies for satisfying consumer and organizational needs as they conduct an organizational audit. This course is a marketing validator. Note: Course offering cycles apply to the Adrian campus only.

Prerequisite:

MKT 310 Marketing Principles And Cases and one MKT course 350 or above

Course is Offered: FA Every Year