MKT 310 Marketing Principles And Cases

3 credit hours

This course examines the role of marketing in a company, emphasizing the management of the marketing mix including product planning, marketing communication, distribution and pricing. Special attention is given to the role and significance of evaluating consumer needs, target market and opportunity analysis. This course is case-based and helps students to make marketing decisions in the context of general management.

Note: Course offering cycles apply to the Adrian campus only.

Prerequisite:

Junior Standing, ECO 221 Microeconomics or ECO 222 Macroeconomics , MGT 302 Management Principles And Cases is recommended

Course is Offered: FA and WI Every Year