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Nov 03, 2025
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MKT 350 Consumer Behavior
3 credit hours
This course examines the processes of consumer motivation, perception and learning, as well as the nature and influence of individual predispositions in relation to the buying processes, exogenous influences, consumer decision-making processes and aggregate behavior. This course emphasizes behavioral models and quantification. This course is a marketing validator. Note: Course offering cycles apply to the Adrian campus only.
Prerequisite:
Course is Offered: FA Every Year
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