May 19, 2024  
2022 Siena Heights University Catalog 
2022 Siena Heights University Catalog [ARCHIVED CATALOG]

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SMG 360 Sport Marketing

3 credit hours

The student will be able to apply the fundamental concepts of marketing to the sport industry. The course provides a detailed examination of marketing techniques in the sport consumer and sport product businesses. Topics will include the marketing plan, market research, marketing strategies, global perspectives, and the difference between sport product and sport service marketing.

Course is Offered: WI Every Year

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