MKT 360 Social Media Marketing

3 credit hours

This course provides an overview of the marketing opportunities that are available through the Internets, applications (aps), and mobile technology as well as the marketing opportunities they present. Part of the course will look at the basic measuring tools that the Internet utilizes to achieve corporate marketing goals with the integration of technology and traditional marketing strategies. “Hacking” practices and the protection from such invasions will also supplement the course. This course is a marketing validator. Note: Course offering cycles apply to the Adrian campus only.

Prerequisite:

MKT 310 Marketing Principles And Cases

Course is Offered: WI Every Year