Apr 16, 2024  
2021 Siena Heights University Catalog 
    
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2021 Siena Heights University Catalog [ARCHIVED CATALOG]

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MBA 664 Marketing Strategy

3 credit hours

This course familiarizes students with the principles of effective marketing management. An emphasis is placed on branding, target markets, market research, market segmentation, differentiation, positioning, life cycle, and the development of strategic marketing plans. An importance will be placed on marketing ethics, which respects the dignity of all.

Prerequisite:


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