MBA 611 Business Research Methods

3 credit hours

This course prepares students to become both producers and consumers of trustworthy analyses. Students will learn how to frame research questions, and apply a systematic range of business research methods as aids to solve organizational problems. The limits and benefits of both quantitative and qualitative approaches on managerial decision-making will be explored, as will the role of ethics in designing and conducting research projects and the decisions that flow from them. Students will learn how to minimize bias, and apply ethical research procedures to protect human subjects, and maximize the quality of data upon which managers rely in making important strategic decisions.