SMG 360 Sport Marketing

3 credit hours

The student will be able to apply the fundamental concepts of marketing to the sport industry. The course provides a detailed examination of marketing techniques in the sport consumer and sport product businesses. Topics will include the marketing plan, market research, marketing strategies, global perspectives, and the difference between sport product and sport service marketing.

Prerequisite:

SMG 210 Introduction To Sport Management , SMG 280 Sport Management Practicum , and MKT 310 Marketing Principles And Cases

Course is Offered: WI Every Year