May 19, 2024  
2018 Siena Heights University Catalog 
    
2018 Siena Heights University Catalog [ARCHIVED CATALOG]

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MKT 460 Marketing Management


3 credit hours

This course examines the marketing planning and decision-making processes employed by middle and upper-level managers. Students use advanced marketing concepts and develop strategies for satisfying consumer and organizational needs as they conduct an organizational audit. This course is a marketing validator. Note: Course offering cycles apply to the Adrian campus only.

Prerequisite:
Course is Offered: FA Every Year



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