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Jan 02, 2025
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PSY 431 Attitude Change And Persuasion 3 credit hours
This course explores the process of social influence from a social psychological perspective, with a particular emphasis on the nature of attitudes and the process of attitude change. Key topics include persuasion, attitude measurement and formation, conformity, compliance, obedience, social learning, attribution, and the attitude-behavior relationship.
Prerequisite: Course is Offered: At one or more Siena Heights degree completion centers, but may not be available on the Adrian campus
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