Mar 03, 2024  
2021 Siena Heights University Catalog 
    
2021 Siena Heights University Catalog [ARCHIVED CATALOG]

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MKT 470 Global Marketing


3 credit hours

This course examines various marketing strategies and activities helping organizations to be competitive in the global economy and marketplace. Focus includes: 1) Understanding the diversity and complexity of the increasingly global business environment, 2) Applying marketing concepts and decision-making in a global setting and 3) Developing problem analysis and problem-solving skills appropriate to global marketing decisions. This course is a marketing validator. Note: Course offering cycles apply to the Adrian campus only.

Prerequisite:
Course is Offered: Uncertain



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