MKT 436 Marketing Research

3 credit hours

This course examines the principles, techniques, and applications of the marketing research process with an emphasis on scientific methods. Students learn to translate management problems into research questions, develop a research design to address these questions and analyze research results with recommendations to management. Note: Course offering cycles apply to the Adrian campus only.

Prerequisite:

MAT 143 Statistics And Society or MAT 174 Data Analysis And Statistics or MAT 142 Statistical Reasoning Via Application And Simulation and MKT 310 Marketing Principles And Cases

Course is Offered: FA Every Year