Jun 15, 2024  
2021 Siena Heights University Catalog 
2021 Siena Heights University Catalog [ARCHIVED CATALOG]

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MKT 436 Marketing Research

3 credit hours

This course examines the principles, techniques, and applications of the marketing research process with an emphasis on scientific methods. Students learn to translate management problems into research questions, develop a research design to address these questions and analyze research results with recommendations to management. Note: Course offering cycles apply to the Adrian campus only.

Course is Offered: FA Every Year

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