MKT 470 Global Marketing

3 credit hours

This course examines various marketing strategies and activities helping organizations to be competitive in the global economy and marketplace. Focus includes: 1) Understanding the diversity and complexity of the increasingly global business environment, 2) Applying marketing concepts and decision-making in a global setting and 3) Developing problem analysis and problem-solving skills appropriate to global marketing decisions. This course is a marketing validator. Note: Course offering cycles apply to the Adrian campus only.

Prerequisite:

ECO 222 Macroeconomics , MGT 302 Management Principles And Cases or SMG 350 Management Of Sport Organizations , MKT 310 Marketing Principles And Cases

Course is Offered: Uncertain