MKT 351 Advertising And Promotion

3 credit hours

This course examines the role of advertising and promotion as a marketing tool. It explores the research underlying advertising, the creation of advertising, the choice of media, and the resulting campaigns. The course also addresses the economics, social, and psychological aspects of advertising and promotion. Students will have the opportunity to apply principles in class projects. This course is a marketing validator. Note: Course offering cycles apply to the Adrian campus only.

Prerequisite:

MKT 310 Marketing Principles And Cases

Course is Offered: WI Every Year