| |
Apr 18, 2024
|
|
|
|
|
MKT 460 Marketing Management
3 credit hours
This course examines the marketing planning and decision-making processes employed by middle and upper-level managers. Students use advanced marketing concepts and develop strategies for satisfying consumer and organizational needs as they conduct an organizational audit. This course is a marketing validator. Note: Course offering cycles apply to the Adrian campus only.
Prerequisite:
Course is Offered: FA Every Year
Add to Favorites (opens a new window)
|
|
