MKT 455 Contemporary Sales Force Management

3 credit hours

This course provides an in-depth examination of planning, organizing, leading and evaluating a sales force in a variety of industry settings. Students learn the tools for recruiting, selecting, training, leading and rewarding a team of professional sales personnel. This course is a marketing validator. Note: Course offering cycles apply to the Adrian campus only.

Prerequisite:

BAM 201 Business Communications , MGT 302 Management Principles And Cases or SMG 350 Management Of Sport Organizations , and MKT 310 Marketing Principles And Cases

Course is Offered: Uncertain