MKT 320 Marketing The Arts

3 credit hours

This course introduces students to the importance of marketing in the fine and performing arts. Students learn to apply the tools available to marketing managers. Both profit and nonprofit organizations in dance, music, theater, and the fine arts are examined. Fieldtrips, guest speakers and film provide students a better understanding of the various challenges encountered by arts marketers. The social value of the arts is also explored. This course is a marketing validator. Note: Course offering cycles apply to the Adrian campus only.

Prerequisite:

Junior class standing

Course Fee: $50
Course is Offered: Uncertain