Oct 31, 2025

2020 Siena Heights University Catalog

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2020 Siena Heights University Catalog [ARCHIVED CATALOG]

Marketing, B.B.A.

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Click here for specific Business and Management Division requirements.

Course Requirements for Major

Program Requirements: 33 Credit Hours

BAM 101 Introduction To Business 3 credit hours
or
MGT 440 Entrepreneurship And Small Business Management 3 credit hours
BAM 201 Business Communications 3 credit hours
or
BAM 441 Managerial Communications 3 credit hours
BAM 479 Strategic Management 3 credit hours
FIN 340 Managerial Finance 3 credit hours
MGT 302 Management Principles And Cases 3 credit hours
MKT 310 Marketing Principles And Cases 3 credit hours
MKT 350 Consumer Behavior 3 credit hours
MKT 351 Advertising And Promotion 3 credit hours
MKT 436 Marketing Research 3 credit hours
MKT 460 Marketing Management 3 credit hours

Choose one of the following: 3 Credit Hours

MKT 320 Marketing The Arts 3 credit hours
MKT 360 Social Media Marketing 3 credit hours
MKT 455 Contemporary Sales Force Management 3 credit hours
MKT 470 Global Marketing 3 credit hours
MKT 480 Internship Experience 1-12 credit hours
MKT 485 Special Topics 1-3 credit hours

Cognate Requirements: 20 Credit Hours

ACC 203 Principles of Accounting I 4 credit hours
ACC 240 Principles of Accounting II 4 credit hours
ECO 221 Microeconomics 3 credit hours
ECO 222 Macroeconomics 3 credit hours
MAT 142 Statistical Reasoning Via Application And Simulation 3 credit hours
or
MAT 143 Statistics And Society 3 credit hours
or
MAT 174 Data Analysis And Statistics 3 credit hours

Choose 3 courses from the list below: 3 Credit Hours

BAM 210 Business Applications Software 1 credit hours
BAM 211 Business Visual And Media Technology 1 credit hours
BAM 212 Business Publication Design 1 credit hours
BAM 213 Internet And Business Applications 1 credit hours

Total for Major: 53 Credit Hours

Liberal Arts: 29 Credit Hours

General Electives: 38 Credit Hours

Total for Degree: 120 Credit Hours

Other Requirements

Transfer students will take 24 major credits in residence - MKT 310 , FIN 340 , BAM 479 , and all 15 major electives.
Students who transfer the equivalent of MKT 310 will substitute an approved marketing elective (“validator”) in residence. Marketing validators for MKT 310 include: MKT 320 , MKT 350 , MKT 351 , MKT 455 , MKT 460 and MKT 470 .
See specific Business and Management Division requirements.

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