May 30, 2020  
2019 Siena Heights University Catalog 
    
2019 Siena Heights University Catalog [ARCHIVED CATALOG]

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MKT 310 Marketing Principles And Cases


3 credit hours

This course examines the role of marketing in a company, emphasizing the management of the marketing mix including product planning, marketing communication, distribution and pricing. Special attention is given to the role and significance of evaluating consumer needs, target market and opportunity analysis. This course is case-based and helps students to make marketing decisions in the context of general management.

Note: Course offering cycles apply to the Adrian campus only.

Prerequisite:


Course is Offered: FA and WI Every Year



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